Preparation strategies for high-impact workshops

Whether you’re tackling inefficiencies or brainstorming new initiatives, the success of a workshop depends on its preparation. Simply put, you get out what you put in. Let’s see how you can prepare effectively to bring the most impact to your team. Define objectives Why it matters: Setting clear objectives is the foundation of a successful […]

Exploring different problem framing techniques: Choosing the right approach for your needs

Effective problem-solving in pharmaceutical marketing requires structured approaches. Different framing techniques can help achieve this, depending on the problem and desired outcomes. This blog explores various framing methods and how to choose the right one. Prompt-based framing Prompt-based framing uses specific questions to guide problem-solving. For example, asking, “Where do we need to get better?” […]

Ideation techniques

Effective collaborative ideation involves using various techniques to guide the idea-generating process. These techniques aim to produce creative and unique ideas that can be filtered and grouped later. Here are some techniques that will improve your ideation sessions and help you get more value from your team’s ideas: Airtime: The time each person gets to […]

Creating a safe and supportive environment

Creating a space where everyone feels safe to share their ideas is important. Often, people stay quiet because they’re afraid of being judged or because of the hierarchy in the room. To combat this, consider practices that emphasize that all ideas are valuable. Use structured turn-taking or anonymous idea submissions to balance participation between talkative […]