The power of problem framing: how structured approaches drive strategic success
No matter what industry you’re in, as a leader, making sure your strategic goals match your daily operations should be a top priority. One effective way to do this is through structured problem framing. By clearly defining problems, organizations can focus on finding solutions that drive success. The Importance of Problem Framing Framing a problem […]
SMART goals and agile: enhancing pharma marketing strategies
Combining SMART goals, which are: Specific: Project objectives are specific, outlining exactly what needs to be achieved. Measurable: Define measurable criteria to track your progress and determine when the goal is accomplished. Achievable: Set achievable goals that are realistic and attainable. Relevant: Align your goals with relevant objectives that matter to your overarching mission and […]
Understanding Agile: a beginner’s guide for pharma marketers
Agile marketing is a method of managing work that emphasizes flexibility, collaboration, and customer focus. By understanding and adopting Agile principles, pharma marketers can significantly enhance their ability to adapt and respond to market changes within weeks instead of months. Let’s get into it. Current challenges in pharma marketing There are several challenges that we […]
Agile Marketing Implementation Roadmap
Incorporating market feedback in agile marketing
Healthcare professionals (HCPs) want relevant information right away, making real-time feedback more critical than ever. Traditional data collection methods and outdated feedback loops may not meet these demands effectively. The Agile approach has proven to best complement marketing by enhancing collaboration and communication within cross-functional teams, improved customer focused by continuously aligning with stakeholders needs […]
Building marketing-led cross-functional agile teams
Unlock agile marketing success with cross-functional teams to innovate and stay ahead of the competition. Learn to align goals and foster open communication.
Data-driven marketing for pharma marketers
There are many ways pharma marketing teams can collect data (e.g., HCP outreach, digital, email, and KOLs) However, if you don’t use your resources correctly, you run the risk of losing your audience’s trust and place all marketing efforts in jeopardy, especially when accuracy is essential. Grasp the importance of data in marketing For pharma […]
Outputs vs outcomes in pharma marketing
Learn how to shift from output to outcome in pharma marketing to truly impact HCP relationships and patient outcomes for greater success.
Decision making when everything is a priority
Your team has too much on their plate. Everything is high priority to someone, people have multiple projects to balance, and meetings overtake calendars overnight. There’s three key steps to managing this: make a written process for deciding what’s important, be quick to adapt and change your focus, and maintain focus on what’s important. Being […]
Prioritizing in a world where everything is “top priority”
Everything feels urgent. Your inbox is flooded with “ASAP” and your calendar is filled with overlapping commitments. Everything feels super important, But let’s face it: not everything can be the most important. The key is to sift through the noise, identify what truly matters, and act with precision. Here’s how you can do just that. […]
Marketing portfolio strategy and governance: Herding cats and staying aligned
Marketing portfolio strategy is the holistic management and strategic alignment of all marketing initiatives, campaigns, and resources to make sure they support the strategic business goals. To do that, you must Balance the mix of marketing activities—across different channels, products, and markets—to optimize reach and impact within target audiences While efficiently allocating the budget This […]
Help! Our marketing initiatives are incoherent and inefficient
Discover how to streamline your marketing efforts, ensuring clear communication and impactful results with centralized planning and collaboration.
Preserving human connection in HCP marketing
As marketers pivot to social media, email campaigns, and virtual conferences, the efficiency and reach of these methods are clear. But this change raises the question: are we compromising human connection in favor of technology? The value of personal touch Traditionally, the relationship between pharma companies and healthcare professionals (HCPs) has been based on in-person […]
Five psychological safety tips for pharma marketers
The pharmaceutical industry is experiencing a new chapter of massive change that calls for a transformation in management styles to meet an increasingly competitive space for market access. One pivotal concept that continues to emerge as a critical determinant of the success of new initiatives, campaigns, as well as the organization itself, is psychological safety. […]
Six HCP segmentation strategies
Effective segmentation allows pharmaceutical companies to tailor their messaging and engage with HCPs more effectively. Here are some strategies for segmenting HCPs, along with questions to deepen your understanding and approach: 1. Specialty and Sub-specialty Segmentation Strategy: Segment HCPs based on their medical specialty and sub-specialties. This allows for targeted communication that addresses the specific […]
Pharma marketers: Streamlining MRC processes
For pharma marketers, the journey from concept to campaign launch is fraught with regulatory hurdles, complex approval processes, and it always needs to be done ‘yesterday’. The Marketing Review Committee (MRC) plays an important role, ensuring that marketing materials are not only effective but also compliant with regulatory requirements. However, for marketers, navigating the MRC […]
Navigating Market Competition
The task of launching new products and indications is akin to charting a course through a dense, formidable, unforgiving jungle. The specialized Medical Affairs or HCP marketing team, tasked with the strategy, planning, and execution of such critical launches, faces a dual challenge: forging stronger relationships with key opinion leaders (KOLs) while differentiating their offerings […]
Innovation in HCP Marketing: Unlocking Access to KOLs
The ability to forge and maintain robust relationships with key opinion leaders (KOLs) stands as a cornerstone for the successful introduction of new products and indications. These influential figures play a pivotal role in shaping market perceptions and driving the adoption of innovative treatments. However, navigating the intricate landscape of KOL engagement presents a formidable […]
Building Strong KOL Relationships: Navigating Compliance
Medical Affairs and HCP (Healthcare Professionals) marketing teams are tasked with the crucial role of launching new products and indications. Their mission is to innovate and navigate the stringent regulatory and compliance issues inherent in pharmaceutical marketing. These regulations, while designed to safeguard public health and ensure ethical marketing practices, often present significant barriers to […]
Crafting the Future of Healthcare: Strategic Engagement with KOLs
The imperative to not only launch but also effectively position new products and indications in the market is crucial. Specialized teams dedicated to HCP (Healthcare Professionals) marketing are at the forefront of this challenge, tasked with navigating complex market dynamics to ensure their innovations reach and resonate with their target audience. A pivotal element in […]
